10 Best Connected TV Advertising Platforms in 2024

Connected TV (CTV) advertising platforms are revolutionizing the way brands reach their audiences. As we witness unprecedented connected TV growth, so too are we seeing the rise of technologies to take advantage of this trend.

As we move into 2024, the best CTV advertising platforms offer unparalleled targeting, advanced analytics, and robust campaign optimization tools.

In this article, we will explore the top 10 connected TV advertising platforms that are setting the standard for effective and innovative streaming TV advertising.

1. MNTN

MNTN is a leading CTV advertising and performance marketing platform known for its innovative approach to connected TV advertising. The company leverages its unique Verified Visits™ technology into its Performance TV product, which ensures advertisers can accurately track the impact of their ads on website traffic and conversions.

MNTN offers an advanced reporting suite that provides comprehensive insights into campaign performance. This suite allows marketers to make data-driven decisions and optimize their strategies effectively.

With automated campaign optimization and access to premium CTV inventory on top-tier streaming TV networks, MNTN ensures maximum reach and engagement. The company’s creative vision is further strengthened by Chief Creative Officer Ryan Reynolds, who brings a unique and engaging approach to their branding.

2. The Trade Desk

The Trade Desk is a global technology company that empowers buyers of advertising through a self-service, cloud-based platform. Founded in 2009, the company has grown significantly, now boasting a market capitalization of over $40 billion and serving clients worldwide.

The platform offers advanced data-driven advertising solutions, enabling precise targeting and measurement across various channels, including CTV. Known for its robust scalability and extensive reach, The Trade Desk helps brands maximize their OTT advertising impact through cutting-edge technology and insightful analytics.

3. StackAdapt

StackAdapt is a leading programmatic advertising platform founded in 2014, renowned for its specialization in native, display, video, and CTV ads. The company has grown substantially, serving clients across various global markets with a strong focus on innovation and customer-centric solutions.

StackAdapt is best known for its advanced machine learning and artificial intelligence capabilities, which deliver highly targeted and efficient ad campaigns. The platform’s user-friendly interface and comprehensive analytics empower advertisers to optimize their strategies and achieve superior results across multiple digital channels.

4. Madhive

Madhive, founded in 2016, is a prominent CTV advertising platform that focuses on providing transparent and data-driven ad solutions. The company has rapidly expanded, offering its services to major broadcasters and media companies, and is recognized for its innovation in the ad tech industry.

Madhive’s platform is best known for its real-time data processing and advanced targeting capabilities, which ensure precise audience reach and effective ad placements. Additionally, the platform’s emphasis on transparency and fraud prevention sets it apart, allowing advertisers to trust the integrity and performance of their campaigns.

5. Tatari

Tatari, established in 2016, has quickly become a leader in the CTV advertising industry, focusing on data-driven TV ad buying and measurement. The company caters to a diverse range of clients, including major brands and direct-to-consumer companies, leveraging advanced technology to optimize both streaming and linear TV advertising campaigns.

Tatari is best known for its real-time measurement and optimization tools, which allow advertisers to adjust their campaigns dynamically for maximum impact. The platform’s ability to integrate TV advertising with digital marketing metrics provides a holistic view of campaign effectiveness, making it a preferred choice for data-savvy marketers.

6. Choozle

Choozle, founded in 2012, is a self-service programmatic advertising platform known for its accessibility and user-friendly interface. The company serves a wide range of clients, from small businesses to large enterprises, offering comprehensive digital advertising solutions.

Choozle’s platform is best known for its ease of use and transparent pricing model, which makes advanced programmatic advertising accessible to all levels of advertisers. Additionally, the platform’s robust targeting and analytics tools enable marketers to efficiently manage and optimize their campaigns across various digital channels and CTV platforms.

7. Simpli.fi

Simpli.fi, established in 2010, stands out as a programmatic advertising platform that excels in addressable and local TV advertising campaigns. The company has seen significant growth, serving a wide array of advertisers from local businesses to national brands.

What sets Simpli.fi apart is its ability to deliver highly granular audience targeting, making it a powerful tool for precise campaign execution. The platform’s unique feature is its programmatic addressable TV advertising, which allows advertisers to target individual households across CTV and other digital channels with unmatched precision.

8. tvScientific

tvScientific, founded in 2020, is a relatively new entrant in the CTV advertising landscape but has quickly gained recognition for its performance-driven approach. The company focuses on combining the precision of digital advertising with the scale of television, serving a diverse range of clients.

tvScientific’s platform is best known for its emphasis on direct-response TV advertising, providing real-time analytics and TV attribution to measure the effectiveness of campaigns. Its ability to optimize ad spend and deliver measurable ROI has made it a popular choice among performance marketers looking to leverage CTV for impactful results.

9. Keynes Digital

Keynes Digital, founded in 2017, is a dynamic CTV advertising platform that specializes in data-driven marketing solutions. The company has grown steadily, providing tailored advertising services to a wide array of industries, from retail to finance.

Keynes Digital is best known for its advanced audience segmentation and real-time bidding capabilities, which allow advertisers to reach highly specific demographics effectively. The platform’s unique selling point is its integration of AI-driven insights, enabling marketers to optimize their campaigns for better engagement and conversion rates across CTV and other digital channels.

10. Amazon DSP

Amazon DSP is a powerful demand-side platform within the Amazon ecosystem, offering extensive reach across Amazon-owned properties and third-party sites. Launched in 2012, Amazon DSP leverages the retail giant’s vast data resources to provide highly targeted advertising solutions.

The platform is best known for its ability to utilize Amazon’s first-party shopper data, allowing advertisers to target consumers based on their shopping behavior and interests. Additionally, Amazon DSP offers comprehensive CTV measurement and reporting tools, enabling advertisers to track the performance of their campaigns and optimize for higher engagement and sales conversions.

Best CTV Advertising Platforms 2024

In 2024, the landscape of CTV advertising platforms is more dynamic and innovative than ever. From MNTN’s Verified Visits™ technology to Amazon DSP’s unparalleled shopper data, we’ve highlighted some of the diverse and powerful tools available to marketers.

• Before you begin, read our guide on CTV video ad specs & formats.

By leveraging these advanced CTV ad platforms, brands can achieve precise targeting, comprehensive analytics, and optimized campaign performance, ensuring their advertising efforts resonate effectively with their audiences.