10 Best OTT Platforms & Streaming Services in 2024

The landscape of entertainment is rapidly evolving, with OTT platforms leading the charge in 2024. As more consumers shift from traditional cable to streaming, the demand for diverse and high-quality OTT streaming services has skyrocketed.

This article covers the top 10 OTT platforms and streaming services, providing a comprehensive guide to help you choose the best option for your viewing preferences.

What Are OTT Streaming Services?

OTT (Over-the-Top) streaming services are digital platforms that deliver video content directly to viewers via the internet, bypassing traditional broadcast and cable television.

These services offer a wide range of content, including movies, TV shows, documentaries, and live events, accessible on various OTT devices such as smartphones, tablets, and smart TVs. OTT platforms have revolutionized the entertainment industry by providing on-demand access and personalized viewing experiences.

There are 3 primary types of on-demand content you should be aware of. They are:

AVOD

AVOD (Advertising-Based Video on Demand) offers free access to video content, supported by advertisements played during the viewing experience.

SVOD

SVOD (Subscription Video on Demand) provides unlimited access to a library of content for a recurring subscription fee, typically on a monthly or yearly basis.

TVOD

TVOD (Transactional Video on Demand) allows users to pay for individual pieces of content, such as movies or episodes, either for permanent ownership or temporary rental.

• Learn more about AVOD, SVOD, and TVOD.

Now, let’s get into our list of the best OTT platforms and streaming services in 2024.

1. Netflix

Netflix, the pioneering OTT platform, boasts 269.6 million active users (around 40 million on their ad-supported tier).

Renowned for its vast library of original content, including award-winning series, movies, and documentaries, Netflix has become synonymous with binge-watching. Its sophisticated recommendation algorithm and user-friendly interface provide a highly personalized viewing experience, setting it apart from other streaming services.

• Read our complete guide on Netflix advertising.

2. Hulu

Hulu, with 106.1 million active users, offers a unique blend of current-season TV episodes, classic series, and original content.

This OTT platform distinguishes itself by providing next-day access to popular TV shows from major networks, appealing to those who want to stay up-to-date with their favorite programs. Additionally, Hulu’s live TV option expands its offerings, making it a comprehensive alternative to traditional cable services.

• Read our complete guide on Hulu advertising.

3. Peacock

Peacock, with around 34 million paid subscribers, stands out by offering a combination of free ad-supported streaming and premium subscription tiers.

Owned by NBCUniversal, Peacock provides access to a vast library of NBC’s classic shows, new originals, live sports, and news. Its tiered model allows users to choose between limited ad-supported viewing and a full ad-free experience, catering to diverse preferences and budgets.

• Read our complete guide on Peacock advertising.

4. Disney+

Disney+, with 149.6 million paid subscribers globally, has quickly become a favorite for families and fans of Disney’s extensive catalog.

This OTT streaming service offers exclusive access to Disney, Pixar, Marvel, Star Wars, and National Geographic content, making it a go-to destination for both nostalgic classics and new releases. Disney+ also sets itself apart with original programming like “The Mandalorian” and a growing collection of blockbuster films available for streaming.

5. Paramount+

Paramount+, boasting over 77 million worldwide subscribers, delivers a diverse mix of content from the extensive ViacomCBS library, including CBS, BET, Comedy Central, MTV, and Paramount Pictures.

This OTT platform offers exclusive access to popular franchises like “Star Trek” and “Mission: Impossible,” along with live sports and news. Paramount+ distinguishes itself with a combination of live TV, original series, and a rich catalog of movies, catering to a broad range of viewing preferences.

6. Prime Video

Prime Video, with over 200 million monthly viewers, is Amazon’s flagship OTT platform offering a vast selection of movies, TV shows, and original content like the critically acclaimed series “The Marvelous Mrs. Maisel” and “The Boys.”

A unique feature of Prime Video is its integration with Amazon Prime, providing additional benefits like free shipping on Amazon purchases and access to other Prime services. The platform also offers the ability to rent or buy individual titles, giving users flexible viewing options beyond the subscription library.

7. HBO Max

HBO Max, with approximately 99.6 million paid streaming subscribers, stands out for its premium content, including all HBO original programming alongside a vast library from Warner Bros., DC, and Studio Ghibli.

Known for high-quality series like “Game of Thrones” and “Succession,” HBO Max also offers a robust selection of blockbuster films and exclusive new releases. The platform’s diverse content and commitment to cinematic quality make it a top choice for viewers seeking critically acclaimed entertainment.

8. YouTube TV

YouTube TV, with over 8 million subscribers, offers a robust live TV streaming service that includes more than 85 channels covering news, sports, and entertainment.

Unlike traditional YouTube, this OTT platform provides a cable-like experience with cloud DVR capabilities, allowing users to record and store unlimited shows for up to nine months. Its combination of live TV, on-demand content, and integration with YouTube’s vast video library makes it a versatile choice for cord-cutters.

9. Apple TV+

Apple TV+, with  44.1 million active users, distinguishes itself through a curated selection of high-quality, original content produced by renowned creators and stars.

Notable for its critically acclaimed series like “Ted Lasso” and “The Morning Show,” Apple TV+ focuses on delivering exclusive shows and movies that are unavailable on other streaming platforms. Its integration with the broader Apple ecosystem enhances the user experience, providing seamless access across all Apple devices.

10. Sling TV

Sling TV, with 2.06 million subscribers in the United States, offers a flexible and affordable live TV streaming service that allows users to customize their channel lineup.

Known for its à la carte approach, Sling TV provides various packages and add-ons, enabling viewers to select the specific channels and genres they want. This OTT platform is ideal for budget-conscious consumers seeking a tailored television experience without the commitment of traditional cable subscriptions.

How OTT Streaming Platforms Benefit Advertisers

OTT streaming platforms offer advertisers the opportunity to engage with highly targeted audiences through CTV advertising, leveraging precise data analytics to deliver personalized ads.

This shift from traditional TV advertising to streaming TV advertising allows brands to reach viewers with tailored messages during their preferred content. Consequently, consumers are more likely to see products and advertisements that are relevant to them, increasing the odds of engagement with the brand.

• Learn more about the best OTT advertising companies.

Best OTT Platforms & Streaming Services 2024

As the OTT technology landscape continues to evolve, choosing the right OTT streaming services can significantly enhance your entertainment experience. With options ranging from Netflix’s extensive original content to Disney+’s family-friendly offerings, and from the flexibility of Sling TV to the premium quality of HBO