OTT Advertising Examples: 10 Campaign Ideas Proven to Work

Last Updated: June 5, 20243.9 min readCategories: Marketing, Over-The-Top (OTT)

Over-the-top advertising has revolutionized the way brands reach and engage with their audiences. By leveraging streaming services, companies can deliver highly targeted and interactive video content across various OTT devices.

In this article, we’ll explore ten proven OTT advertising examples from leading brands that demonstrate the power and effectiveness of this medium. From dynamic campaigns to exclusive content releases, these examples highlight the innovative strategies that are shaping the future of OTT advertising.

1. Steve-O Demos MNTN Campaign

In 2023, Steve-O, a well-known entertainer, demonstrated the capabilities of MNTN’s Performance TV advertising platform. He showcases how CTV advertising with MNTN enables precise targeting and measurement of streaming advertising campaigns, highlighting its effectiveness in reaching the desired audience. This OTT campaign was a huge success, with the video seeing over 4.8 million views on YouTube alone.

2. Nike’s “Play New” Campaign

Nike’s “Play New” campaign utilized dynamic OTT video ads to inspire individuals to explore new sports and activities. These OTT examples featured real-time user interactions and personalized messages, encouraging viewers to step out of their comfort zones. By combining motivational storytelling with innovative advertising techniques, Nike effectively engaged a global audience and reinforced its brand message of embracing new challenges.

3. Apple’s “Privacy. That’s iPhone.” Series

Apple’s “Privacy. That’s iPhone.” series used compelling OTT video ads to highlight the robust privacy features of the iPhone. These ads shared targeted stories illustrating how Apple’s privacy measures protect user data, enhancing consumer trust. By focusing on privacy, Apple effectively differentiated its products in a competitive market, driving increased sales and customer loyalty.

4. Netflix’s “Wednesday” Series Launch

Netflix’s “Wednesday” series launch employed interactive OTT video ads to captivate audiences with intriguing trailers and character backstories. This OTT example generated substantial excitement and engagement by allowing viewers to explore the show’s universe before its release. By creating a buzz around the new series, Netflix successfully drove massive OTT viewership and subscription growth.

5. Amazon’s “Lord of the Rings: The Rings of Power” Promotion

Amazon Prime Video’s “Lord of the Rings: The Rings of Power” promotion utilized OTT video ads to unveil exclusive content and deep character insights. These ads, rich with cinematic quality and detailed lore, significantly boosted viewer interest and anticipation ahead of the series release. By leveraging the allure of the beloved franchise, Amazon effectively increased subscriptions and viewer engagement.

6. Hulu’s “Only Murders in the Building” Season 3

Hulu’s “Only Murders in the Building” Season 3 campaign in 2023 featured targeted OTT video ads with tantalizing teasers and exclusive cast interviews. These ads were designed to reignite interest and excitement among existing fans while attracting new viewers to the series. By leveraging engaging content and strategic targeting, Hulu significantly boosted viewership and subscriber retention for the latest season.

7. Coca-Cola’s “Real Magic” Campaign

Coca-Cola’s “Real Magic” campaign utilized emotional, short-form OTT video ads to celebrate human connection and shared experiences. These OTT examples were tailored for diverse audiences, showcasing heartwarming stories that resonated globally. By focusing on the theme of real magic in everyday moments, Coca-Cola strengthened its brand affinity and deepened its emotional connection with consumers.

8. Samsung’s “Galaxy S23 Unpacked” Event

Samsung’s “Galaxy S23 Unpacked” event in 2023 featured live-streamed OTT video events and teasers, showcasing the latest innovations of the Galaxy S23. These ads engaged a tech-savvy audience with real-time product demonstrations and interactive features, creating substantial pre-launch excitement. By leveraging OTT platforms for a global reach, Samsung effectively generated buzz and anticipation, driving interest and potential sales for the new product line.

9. Pepsi’s “Thirsty For More” Campaign

Pepsi’s “Thirsty For More” campaign aired exclusive, interactive OTT video ads that allowed viewers to choose different story outcomes. These engaging ads increased viewer participation and brand interaction by making the audience part of the narrative. By offering a unique, personalized experience, Pepsi successfully enhanced brand loyalty and consumer engagement.

10. Disney+’s “Ahsoka” Series Launch

Disney+’s “Ahsoka” series launch in 2023 employed a thorough OTT advertising strategy integrated with extensive social media marketing campaigns to generate excitement and anticipation. These ads featured exclusive sneak peeks, character highlights, and behind-the-scenes footage, captivating Star Wars fans and new viewers alike. By creating a multimedia buzz, Disney+ effectively attracted a broad audience and boosted subscriptions for the highly anticipated series.

OTT Advertising Examples: Final Thoughts

These ten examples of OTT advertising campaigns highlight the innovative strategies that major brands are using to engage their audiences. By leveraging the unique capabilities of OTT advertising platforms, companies like McDonald’s, Nike, and Disney+ have effectively captured viewer attention and driven significant engagement. As OTT advertising continues to evolve, these campaigns serve as a benchmark for creating impactful and memorable marketing efforts in the digital age.

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