CTV Advertising Examples: 10 Campaign Ideas Proven to Work

Last Updated: June 11, 20243.9 min readCategories: Connected TV (CTV), Marketing

Connected TV advertising has revolutionized the way brands reach their audience, offering unprecedented audience targeting and engagement opportunities.

In this article, we explore 10 standout CTV advertising examples that have proven successful in capturing viewer attention and driving results. From innovative storytelling to interactive features, these campaigns demonstrate the power of CTV advertising in today’s digital marketing landscape.

1. Steve-O Demos MNTN Campaign

In 2023, entertainer Steve-O showcased the capabilities of MNTN’s Performance TV advertising platform. Through his demonstration, he highlighted how streaming TV advertising with MNTN enables precise audience targeting and accurate campaign measurement. This campaign achieved great success, with the video amassing over 4.8 million views on YouTube, proving its effectiveness in engaging the desired audience.

2. Amazon’s “Lord of the Rings: The Rings of Power” Promotion

Amazon Prime Video’s campaign for “Lord of the Rings: The Rings of Power” used CTV video ads to unveil exclusive content and detailed character insights. These high-quality OTT ads, rich in cinematic detail and immersive lore, significantly heightened anticipation and viewer interest prior to the series launch. By capitalizing on the franchise’s enduring popularity, Amazon effectively boosted subscriptions and engaged viewers.

3. Hulu’s “Only Murders in the Building” Season 3

In 2023, Hulu’s promotional push for Season 3 of “Only Murders in the Building” deployed targeted CTV ads featuring intriguing teasers and exclusive cast interviews. These ads were crafted to reignite passion among existing fans while luring new viewers into the fold. By merging captivating content with precise targeting, Hulu saw a notable surge in connected TV viewership and improved subscriber retention for the latest season.

4. Samsung’s “Galaxy S23 Unpacked” Event

In 2023, Samsung’s “Galaxy S23 Unpacked” event showcased the innovative features of the Galaxy S23 through immersive live-streamed CTV video ads and teasers. These ads, designed to captivate tech enthusiasts, featured real-time product reveals and interactive elements. By harnessing the power of CTV platforms for a global audience, Samsung effectively generated buzz and anticipation, driving significant interest and potential sales for its latest product lineup.

5. Netflix’s “Wednesday” Series Launch

For the launch of the “Wednesday” series, Netflix used interactive video ads to engage audiences with compelling trailers and detailed character backstories. This connected TV campaign stirred significant excitement and involvement by enabling viewers to dive into the show’s world before its premiere. By generating anticipation for the new series, Netflix effectively boosted viewership and saw a notable increase in subscriptions.

6. Nike’s “Play New” Campaign

Nike’s “Play New” campaign leveraged dynamic CTV video advertisements to motivate people to try out new sports and activities. These connected TV examples incorporated real-time user interactions and personalized messages, encouraging viewers to venture beyond their comfort zones. By blending inspirational storytelling with cutting-edge TV advertising methods, Nike successfully engaged a worldwide audience and strengthened its brand message of embracing new challenges.

7. Disney+’s “Ahsoka” Series Launch

In 2023, Disney+ orchestrated a dynamic launch for the “Ahsoka” series with a multifaceted CTV advertising campaign, amplified by strategic social media marketing. The ads offered exclusive glimpses, rich character insights, and behind-the-scenes footage, captivating both die-hard Star Wars fans and new audiences. By generating a multimedia frenzy, Disney+ successfully attracted a diverse viewership and significantly boosted subscriptions for the highly anticipated series.

8. Coca-Cola’s “Real Magic” Campaign

Coca-Cola’s “Real Magic” campaign harnessed the power of emotional, short-form CTV video ads to highlight human connections and shared experiences. These CTV ad examples were customized for diverse audiences, presenting heartwarming stories that resonated on a global scale. By emphasizing the magic in everyday moments, Coca-Cola enhanced brand affinity and forged a deeper emotional bond with consumers.

9. Apple’s “Privacy. That’s iPhone.” Series

Apple’s “Privacy. That’s iPhone.” series employed engaging video ads to showcase the iPhone’s strong privacy features. These advertisements presented targeted narratives that demonstrated how Apple’s privacy protocols safeguard user data, boosting consumer confidence. By emphasizing privacy, Apple successfully distinguished its products in a competitive market, leading to higher sales and enhanced customer loyalty.

10. Pepsi’s “Thirsty For More” Campaign

Pepsi’s “Thirsty For More” campaign featured exclusive, interactive CTV ads enabling viewers to select different story endings. This engaging CTV example heightened viewer participation and brand interaction by involving the audience directly in the narrative. By providing a distinctive, personalized experience, Pepsi effectively boosted brand loyalty and consumer engagement.

CTV Advertising Examples: Final Thoughts

The power of these platforms lies in their ability to deliver engaging, targeted content that resonates with diverse audiences. These 10 successful CTV advertising examples showcase how innovative strategies and creative execution can drive impressive results.

By leveraging the unique capabilities of CTV advertising platforms, brands can enhance their reach, boost engagement, and achieve significant marketing success.

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